What is the freshness sticker?
The freshness sticker is a small adhesive label attached to the packaging. Oxygen leads to oxidative reactions and is one of the main reasons for the deterioration of food. The freshness sticker absorbs the oxygen contained in the remaining air in the package and thereby prolongs the shelf life of the product in a natural way and keeps it fresh for longer. In this way our bread tastes freshly baked even without artificial preservatives.